HAUS.

    German SEO and Fractional CMO DACH

    German SEO, from a native German consultant

    I'm Melanie Krause, German, based in Paris. I help French and European companies get found in Germany, Austria and Switzerland: on Google.de and in the AI assistants German-speaking buyers now ask.

    I don't translate, I localise. I set the strategy, your team executes.

    Book a 30-minute call

    Why SEO in Germany is its own job

    Many companies enter DACH with an English or French site translated into German and a playbook that worked elsewhere. The words are correct. The page still reads as foreign.

    German-speaking buyers search with different terms, expect different proof and read a page in a different order. A good translation does not fix that on its own.

    Links work the same way: a link from a site in your home country builds no position in Germany. What counts is being mentioned by the German, Austrian and Swiss sites your buyers actually read, and those publishers expect to be approached in German.

    Why me

    I am German and have lived in Paris for sixteen years. I work in German, French and English, and I know how decisions are made on both sides of the Rhine.

    That matters where a direct transfer falls short: positioning, search intent, trust signals and working with local partners.

    It starts with an audit

    What comes next depends on what the audit shows. Four possible formats, in this order.

    • SEO and link-building audit for the DACH market

      The starting point. Your current link profile against German-speaking competitors, the pages worth prioritising, their keyword clusters, a shortlist of relevant target sites and an action plan.

    • Keywords

      You name the topic cluster. I select the German-language sites that matter and contact them on your behalf. Every site and every reply is tracked in a shared Google Sheet, and your team takes over once a publisher answers.

    • Link-building management

      I select and approve every site, keep your link budget separate from my fees, and check each placement once it is live.

    • Fractional CMO DACH

      I lead your marketing for the German-speaking market. I steer your internal team and local agencies. Your team executes, I make the strategic calls.

    How we start

    You book thirty minutes. You describe your situation in the booking form. We talk, and I tell you whether it is something I can help with.

    Book a call